BMF partnered with Amazon Fashion to launch The Drop, a global influencer-led campaign that brought exclusive, limited-edition collections to life across New York, London, Hamburg, Los Angeles, and Tokyo. Each event was designed as a stylish, interactive environment where guests could explore, style, and share the collection—transforming the inspiration behind each influencer’s line into an experiential showcase. To drive awareness and engagement, BMF also managed Amazon’s @amazonthedrop Instagram content strategy, producing in-feed and story assets before, during, and after launch. The campaign achieved impressive results, with over 133 influencers, 340 social posts, 6.4M+ impressions, and a 4M+ reach, positioning The Drop as a bold fusion of digital retail and real-world fashion culture.