To launch The Conjuring 3: The Devil Made Me Do It, Warner Bros. and The Visionary Group transformed Franklin Canyon into an immersive two-day haunted premiere known as The Devil’s Woods. The event combined a live outdoor film screening with a fully scripted horror experience designed to plunge guests into the dark atmosphere of the Conjuring universe.

After a cocktail reception and director introduction, guests attended a socially distanced screening under the stars, complete with custom branded slankets, popcorn, and Dolby 7.1 surround sound. The experience expanded into multiple interactive zones, including a Cross Photo Booth inspired by the film’s key art, a Devil’s Altar photo moment reimagined from the Occultist’s lair, and the signature Devil’s Woods Tour—a guided horror walkthrough featuring actors, exorcism scenes, holy water rituals, and chilling sound and lighting effects.

The activation generated significant on-site buzz and media attention while maintaining full COVID compliance. With over 120 guest interactions and hundreds of social shares, the premiere successfully captured the essence of the film—delivering an unforgettable, fear-inducing experience that blurred the line between cinema and reality