To celebrate the 15th anniversary of Countdown to Christmas, Hallmark Media partnered with NCompass to produce a multi-city “Bringing Joy to Your World” experience that combined press, fan engagement, and brand storytelling. The week began with an intimate VIP dinner in Washington, D.C., followed by the first-ever Jingle Stop Bus Tour—a festive traveling activation stopping in D.C., Philadelphia, and New York City. The tour featured Hallmark talent, live stage shows, holiday giveaways, and a heartwarming visit to the Children’s Hospital of Philadelphia, where donations and craft activities brought the spirit of the season to young patients. The celebration culminated with an elegant press event at Blue Hill at Stone Barns, complete with horse-drawn arrivals, carolers, and a surprise performance by Dan + Shay. Across all stops, the activation drew thousands of fans, major media coverage, and significant social engagement—successfully uniting audiences, partners, and talent in a joyful, immersive tribute to Hallmark’s holiday legacy.