BMF partnered with Olay to create the #OlayOasis, a two-part destination experience in Sedona, Arizona that redefined sun care as self-care. The first half of the retreat invited top influencers for a three-day desert immersion focused on the science of sun defense. Guests participated in hands-on “torture tests” under the Arizona sun, bringing Olay’s innovative SPF line to life through educational and sensory-driven moments that blended beauty, wellness, and science. The second half welcomed select members of the press for an intimate preview of Olay’s latest Retinol collection, centered on rest, recovery, and the restorative power of sleep. Surrounded by Sedona’s tranquil landscape and star-filled skies, attendees experienced customized programming, treatments, and stargazing sessions that connected Olay’s product innovation to the serenity of nighttime renewal. The activation achieved remarkable reach, generating over 740MM+ impressions, 63.8MM+ social reach, and 4 earned broadcast placements, positioning Olay as a leader in experiential storytelling within the skincare space.