Kohl’s & Popsugar:
Give Joy Shop

Kohl’s and PopSugar partnered to create the Give Joy Shop—a festive, interactive pop-up inside the Oculus at Westfield World Trade Center in New York City. Blending retail, entertainment, and holiday spirit, the experience invited visitors to explore Kohl’s “most-gifted” items, step inside a “Kohl’s Cash” snow globe for prizes, and enjoy interactive moments like a wish list generator, GIF booth, and hot cocoa bar. With its vibrant design and shareable experiences, the activation transformed one of New York’s busiest spaces into a joyful holiday destination that celebrated connection, creativity, and the thrill of giving.

Holiday decorated gift shop sign with red and white lettering that reads 'Give Joy Shop' and 'Brought to you by Popsugar' inside a shopping mall.
People walking inside a modern shopping mall with Christmas decorations and a Kiehl's holiday display.
Crowd of people at a holiday-themed shopping mall event with a KOHL'S gift joy shop display, Christmas decorations, and a glass dome centerpiece.
A woman inside a transparent geodesic dome filled with money, surrounded by people in a shopping mall, with some taking photos.
Kohl's store sign announcing holiday shopping event on December 6th and 7th from 11 am to 7 pm, with line closure at 6 pm, and a promotion to win Kohl's Cash for holiday shopping.
A red vending machine releasing numerous green and red tickets or coupons into the air, with some tickets still inside the machine and others falling onto a red surface below.
People wearing Christmas sweaters standing in front of a holiday-themed Kohl's pop-up shop display inside a shopping mall.
Person taking a photo of a geodesic dome with a smartphone.
A woman standing with arms outstretched in front of a holiday-themed display at Kohl's, with signs reading "Give Joy Shop" and "Brought to you by Popsugar." The display features clothing, gifts, and holiday decorations.
A woman in a pink jacket and black jeans posing in front of a holiday display at Kohl's, with gift shop decorations and a large red sign reading 'Kohl's Give Joy Shop'.
A person holding open a pink PopSUGAR jacket to show the label, which indicates it's a size M and made in China.
A young woman sitting on a red platform inside a shopping mall, smiling and posing with one hand touching her head, in front of a large white cube display with green cash-like graphics and the words "GIVE JOY." The scene is decorated for Christmas wi
People celebrating Christmas in a shopping mall with a Santa Claus inside a gift box frame, surrounded by falling green Kohls cash notes, with smiling onlookers. One woman is leaning into the frame, smiling joyfully.
Group of people at an indoor event, smiling and cheering, with one woman holding a camera and another drinking water.
Woman holding red cards with yellow and white text that reads "GIVE JOY GET JOY" at an indoor event or market.
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